With "Mostly Organic Demand," Threads App Passes 100 Million Users

This week, Threads, an Instagram app for text messaging, was released. Within the first 48 hours of its launch, the number of signups skyrocketed.

There are currently more over 100 million accounts on the Threads app, going by the number badges that appear on Instagram profiles and indicate when someone joined.

The CEO of Meta, Mark Zuckerberg, announced that the 70 million signups were "beyond our expectations." He pointed out that at 100 million, it's "mostly" organic demand without "many" marketing.

Instagram CEO Adam Mosseri celebrated the 100 million user milestone, noting the efforts of everyone working on Threads.

Achieving 100 Million Users Faster Than ChatGPT, TikTok, And Instagram

For reference:

• ChatGPT reached 100 million users in two months.

• TikTok reached 100 million users in nine months.

• Instagram reached 100 million users in two and a half years.

The link between Instagram and Threads accounts makes it easy for the 1.6 billion existing Instagram users outside the European Union to sign up for Threads and start using the app with an engaged audience from day one. We’ll explain why it’s not available in the EU shortly.

How Has Twitter Responded To Its Competition?

Twitter’s response to its rising competition was a letter threatening to sue Meta, insinuating that, amongst other things, Meta hired former Twitter employees with access to trade secrets.

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